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About us

At Alicadoo, we work with  fast growth technology companies expanding into new markets.  From initial market assessment to helping you build dedicated multi-lingual Inside sales, field sales & digital marketing resources into European markets.

 Using proven "Jumpstart" methodology we start with people,  process & technology that will be the foundation for growth.

Our scope of services we can offer goes from initial customer contact to contract completion.

Whether you are foundation stage, growth stage or  at full scale expansion into new markets we help you accelerate sales.

Based in Ireland, a great investment location with a GDP of 8.2% in 2018, Corporation tax of 12.5%, the youngest population in the EU with nearly 50% under 34 years of age,  we move companies into the fast track as they expand internationally.  We have talented people with the skills and knowledge to deliver revenue growth for your business. 
Alicadoo Management Team 

Director - Peter O’Connor
Peter OConnor Head shot Greypng

Peter was previously Vice President Sales Europe at SolarWinds, a global IT management software provider before setting up Alicadoo. Solarwinds was taken private in October 2015 by Silverlake Partners & Thomas Bravo LLC in a deal valued at $4.5Billion.  Prior to SolarWinds, Peter was VP Sales of Corvil in Asia-Pacific for two years based in Singapore and Managing Director, Sales of its European operations for seven years. Peter led engagements with the worlds largest Global Investment Banks including Deutsche Bank, Nomura, Credit Suisse, UBS and Commerzbank and stock exchanges, such as Tokyo Stock Exchange, Deutsche Boerse Systems & London Stock Exchange. Cisco Systems invested in the Corvil technology and jointly promoted the technology to all its global accounts in EMEA.


Prior to Corvil, Peter was Managing Director of Ericsson Enterprise, and Global Director of Network Integration at Olivetti (UK) where he managed international accounts such as BT and its joint venture partners in Europe based in London. Peter holds a degree in Computer Science from UCC, and a Masters in Business Administration from Kingston University in London. 

Consultant - Paul Dilger
Paul Dilger Greypng

Paul is a 25-year veteran of B2B marketing and sales enablement. A graduate of Cambridge University with a North American MBA in Marketing and International Business, Paul has a track record of taking companies to the next level in their growth. His marketing success has come with small, mid-sized and large enterprises, both private and public. Paul has managed marketing teams and sales teams and is an award-winning copywriter and communicator. 

Paul’s consulting ethos is to help customers accelerate their time to market through his experience, practicality and responsiveness. Paul has been a Member of the Chartered Institute of Marketing and is certified with market-leading marketing automation provider Hubspot in both Inbound Marketing and Content Marketing. 

Paul is a workshop leader, consultant and advisor in the areas of marketing strategy, go-to-market, digital & content marketing, demand generation, product marketing and sales enablement. In addition to his consulting expertise, Paul has also held senior marketing and sales enablement roles in tech companies.

ALICADOO SERVICES